Amazon Business is Amazon Marketplace. It is a platform that provides business customers with pricing, selection and convenience of Amazon and also comes with features and benefits fit for business of all sizes.
Benefits of Amazon Business
- The tools from Amazon helps sellers reach the broader more diverse buyer base.
- Opportunity abounds to take control of your brand and reach new customers through one channel.
What Is The Difference Between Amazon Business and Selling on Amazon?
Amazon sellers have access to all the features of a professional selling account with Amazon.com. In addition to selling on Amazon features once you become a Seller, you are allowed to cater to the specific requirements of business customers. This you can do by providing features optimized for business-to-business transactions including quantity pricing and business pricing and more.
Amazon Business Features
Business Pricing &Quantity Discounts
This means offers that are lower than your retail prices with the intention to incentivize customers to purchase in bulk.
B2B Central offers a focal point for you to better understand and manage as well as grow your B2B channel.
You now have the liberty of showcasing your logo and telling your company’s story.
Enhanced Product Content
Improve your listings by uploading CA drawings, User Guides etc. With this, you can help potential customers better understand your products by uploading detailed information to your product pages.
Accept Requests for Quotes
Allows Business customers to request a quantity discount on a specific product. This is because business customers can submit the number of units that they would like to purchase. Once you sell that product you can respond to these requests with a discounted offer.
Display Quality & Diversity Certifications
There are millions of customers shopping on Amazon Business which means they are searching for certified small & diverse sellers like you.
How to Sell On Amazon Business
Register to Sell On Amazon Business
Start by registering for a Professional Selling Account on Amazon.com. For existing sellers you can add features easily via Seller Central.
Create a Business Profile
You can tell your unique story using Amazon Profile Editor as well as add your quality Certifications and diversity credentials for discerning business customers.
Set up Your Products
Use Amazon simple listing tools to add your entire catalog and also the Enhanced Content feature to help display additional product details to your customers.
You can now start selling, as you now have a reach to millions of business customers already shopping on Amazon.
How Much Does it Cost to List Products as a Business Seller?
As of now the fees to sell as a Business Seller are the same as having a professional selling account with Amazon.com. The fees are:
- Monthly Subscription Fee (currently $39.99 for Professional Sellers).
- Referral Fees, which vary by category.
As a Business Seller, Who Buys My Products?
Once you become a Seller, you enjoy all the privileges of a Professional Selling Account, which includes access to millions of customers across all of Amazon’s categories. You can also reach business customers directly with a set of exclusive features. These includes the option of restricting purchases of listings to business customers only and Millions of businesses across a variety of industries purchase the products they want on the Marketplace.
Now that you know what Amazon Business is all about, won’t you rather get on board this platform and give your business the reach it needs?.