Apple Intends to “Transform” the iPhone Using Generative AI. Apple has been monitoring the attention to the rise of ChapGPT, Google Bard, and other tools that are similar. So far, this month the company has posted 28 job opportunities in the field of AI, which gives us a clear indication that Apple is ready to invest in this technology.
Apple Intends to “Transform” the iPhone Using Generative AI
Just as Spotted by the 9to5Mac, one of the listings happens to be a visual Generative Modeling Research Engineer. The role would be part of “a group that would shape the way generative AI technologies transform Apple’s mobile computing platforms”, the description says.
It sounds fairly ambitious to us. It is not clear what these roles mean for users, but the number of roles that are now open and the language used in their descriptions would point to Apple taking generative AI that is very seriously.
AI with Everything
Of course, Apple products already have a lot of artificial intelligence built in, like finding photos of your cat or recognizing Siri commands, but this seems likely to be on a whole new level in terms of what it can do.
Recent reports suggest that Apple knows that it is falling behind the likes of OpenAI, Microsoft, and Google in the AI race, and we have already written about the response required from Apple if it wants to compete in this particular area.
Apple CEO Tim Cook is on record as saying that recent advances in generative AI are “very interesting” but has also said that Apple is going to be “deliberate and thoughtful” in its approach to the technology – so watch this space.
AI-related Jobs at Apple
Also, you can search for AI-related jobs at Apple yourself, and you get to see that they cover a whole host of different teams and job titles. Just as you would expect, you need a lot of talent, experience, and passion to meet the requirements for one of these posts.
The language is different across the different postings, yet we’ve spotted references to ” the up-and-coming age of regular language grasping capacity of Siri” and “the crucial shift of simulated intelligence advances that are driving the transformation in human-PC association”.
That kind of language suggests to us that Apple is seriously considering generative AI. Although it remains to be seen whether Siri will evolve into a ChatGPT-like bot, this most recent batch of job listings points to one possibility.
Apple knows that if it doesn’t move fast on AI, someone else will. OpenAI just launched ChatGPT for your iOS, while there are numerous other third-party tools that can bring top-tier artificial intelligence tools to your Apple products right now.
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