Google Paid Ads | How Google Ads Work

Google Paid Ads is an online portal, where advertisers pay to run brief advertisements, service offerings, product listings, and video content to boost sales and their product offerings.

Google Paid Ads

Benefits of Google Paid Ads?

Offers you get an effective way of driving relevant, qualified traffic to your website exactly when people are searching for the kind of products or services your business provides.

How much does These Ads Cost?

An average of $1 and $2 per click for ads is charged on the search network. It’s average CPC on the Display Network is under $1, and the most expensive, keywords in Google Ads and Bing Ads cost goes for $50 and above per click.

There’s no fixed cost when it comes to these Ads. Google Paid Ads, may vary per cost based on a number of factors, lije the competitiveness of your keywords and industry, your geographic location, the quality of your advertising campaigns etc.

How Google Paid Ads Works

Google Paid Ads have two main section one above the “natural” or organic links, and one at the bottom of the results page.

You only pay Google, only when people click on your ads. What this means, isthat you pay by the click, if and only if people click on your ads. You also have the optionofbidding against other advertisers in the Google auction.

The second phase, is what actually happens after the ad click. If the ad clicked on, lands on your website, and converts to a paying customer, and if that conversion is worth more at the end of the process (all cost inclusive), then Google, paid ads, will definitely pay off well for you.

Sponsored Ads: Sponsored results or ads (in the red box) are identified with a green “Ad” label. The results displayed under the ads, (in the green box) are called organic results.

Display Ads: These are Ads, that aredisplayed on the Google Display Network. This display network is an extensive collection of outside, third-party websites which have identified with Google and consent to serve Google ads. On the Display Network, ads can be displayed in text, image, video, or rich media format and can be differently targeted. This also involves remarketing and banner ads.


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