11 Great Tips on How to Get Followers on Pinterest in 2023

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Are you interested in Building your Pinterest followers? Well, if you are, then you need to check out this content because I have put together 11 great tips on How to Get followers on Pinterest. There are tactics you can implement right now that would really help you with increasing web traffic, and help you grand gain authority.

Pinterest is a great platform with about 200 million monthly users, the platform grows every year and it gets to a wide range of interests and demographics around the world. This made the platform a really great brand of interest and demographics around the world. This makes the platform an amazing one for all those that would like to showcase how to make use of their products as services, as well as create connections with their target audience.

15 Great Tips on How to Get Followers on Pinterest

Below I have put together 15 great tips to help you gather followers on Pinterest. These tips are great and would surely help you with building your Pinterest account:

Use a Pinterest Business Account

The Pinterest business account would grant you access to tools that carry unique content formats, advanced analytics, shopping features, and the ability to create an ad account to have your content promoted. During the process of creating a new account, you can choose to opt-in other to turn it into a business account during the setup process.

Optimize your username and Pinterest bio

Your bio and your username can be searched. Make sure that you include search terms that are related to what you offer your customers, this would help with increasing your profile visibility.

Post Idea Pins

Idea pins are really amazing, they are a multi-page video-based format that Pinterest have rolled out in 2021. The beta version was launched in 2020 and was given the name Story Pins, and it was initially used similarly to stories on Instagram.

Now, the idea pin feature would enable creators and businesses to record, edit, and share up to around 20 pages of content just inside one post. The feature “Idea Pin” enables you to add record voiceovers, add transitions, tag other accounts, and add music.

Add text to your Idea Pins

Once you are good with creating idea pins, you should try adding text overlays to make your content more accessible, and easy to understand. Text on Idea Pins is also searchable within Pinterest, so try to add some keywords that your potential followers would be searching for.

Place Your Attention on Specific Audience

Even if your products or services could be purchased by anyone, you should try placing your focus on your Pinterest marketing strategy. You would discover that as you place your attention on a particular audience, you would do better and create content that actually resonates with them. If you find a niche and dominate it, you would expand your reach as your content gets consumed, shared, and recognized.

Post Original Images

It is critical that you create your own original content because 84% of pinners make use of Pinterest to Determine what they want to buy. You should try posting original infographics, graphics, or photos that mainly reflect your brand.

Add Topic Tags that are Relevant to increase video reach

Pinterest no longer encourages hashtags; they instead recommend creators make use of topic tags to categorize their content and improve their reach.

Post infographics to promote proprietary data for your company

Infographics are an optimal mix of data, visuals, and created content, making them truly shareable. As per Venngage, a little less than half of advertisers said that infographics were the sort of visual substance that assisted them with accomplishing their showcasing objectives in 2021.

Use Pinterest Trends to plan your content

Pinterest users with business accounts have access to a tool called Pinterest Trends. It indicates which topics and keywords are most popular in various niches. Use the trends tool to find out what your potential customers are looking for, and then let your content be influenced by the results.

In light of search examples and novel information, Pinterest additionally delivers a yearly report called Pinterest Predicts that frames the subjects that are probably going to drift on Pinterest for the impending year.

Follow other users

In the event that somebody is following a business with comparable substance to yours, odds are they’d be a decent supporter for you too. Spend some time researching your rivals and following their followers; if your content is good, they will probably follow back.