Samsung Reportedly Continues to use Google as its Primary Smartphone Search Engine

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Samsung Reportedly Continues to use Google as its Primary Smartphone Search Engine. Microsoft has massively hit Google’s browser and search market share, but still, Google is still dominating the battle. They scored a victory in perhaps the largest battle yet, with the Wall Street Journal reporting that Samsung has chosen to stick with Google as its default search provider on its smartphones and tablets.

Samsung Reportedly Continues to Use Google as Its Primary Smartphone Search Engine

The company was reportedly planning to make a change to Bing, the attractiveness of which has soared in the past few months all thanks to new AI-powered search and features. They are stating in the background that Samsung would definitely make the switch.

Samsung and Microsoft

In almost every aspect, Samsung and Microsoft are practically joined at the hip. Microsoft is the Korean smartphone maker’s biggest enterprise partner. The company notably pushes Microsoft’s various productivity apps to the forefront of its phones and tablets, and the two of them are working closely on Windows laptops. Also, Samsung was a major factor when it comes to helping with developing phone links, that would allow you to manage your Android devices from Windows PCs.

While hitching its wagon to Bing would definitely make some sense in some regards, especially given the search engine’s rising popularity all thanks to the ChatGPT-based Bing Chat now sources that are familiar with Samsung’s plan have told the Wall Street Journal that the company has removed the option to switch for now.

Google Search Remains

As indicated by those anonymous sources, Samsung was initially considering a change to Bing in light of the fact that it needed to “broaden its cell phone programming.” Samsung cell phones utilize Google’s Android working framework and accompany Google’s set-up of versatile applications pre-introduced, including Gmail, Google Guides, and Google Docs, bringing about a weighty dependence on Google for its cell phone programming. Given Google’s omnipresence in the Android ecosystem, switching to Bing as the default search engine would have reduced Samsung’s reliance on Google, if at all.

WSJ’s report also stated that Samsung did not think switching to Bing as the default search provider would have caused a major significant rift with Google, as the witch would only have impacted Samsung’s in-house browser, which comes already installed on the device. According to the Wall Street Journal sources, a lot of users do not opt for Samsung’s browser but instead make use of a different option, so switching to Bing would definitely have caused a major splash in the end.

Samsung Switch Consideration

In any case, it looks like Samsung has taken the switch consideration of the table, though that does not mean that the option won’t be brought back later on. WSJ’s sources suggest that Samsung might actually still be open to heading to Bing in the future, but at the moment, it looks as if Google Search would not be leaving their devices soon.