Alternative App Stores and Why They’re Worth Exploring

When it comes to app stores, Apple App Store and Google Play Store stand out as the big boys of that category as they command developers’ and consumers’ attention. However, there are other alternative app stores with the potential of big and offer what the Play Store offers.

Alternative App Stores and Why They’re Worth Exploring

These lesser-known platforms are offering app developers a better opportunity to get to a diverse audience and expand their reach. Here we will be exploring these alternative app stores and understand how they are better.

What are Alternative App Stores?

They are also recognized as OEM platforms, emerging from major device manufacturers like Samsung, Oppo, Vivo, Xiaomi, Huawei, and the V-Appstore. These platforms carry a distinct avenue for developers to distribute their apps beyond the confines of Google Play and the App Store. We get to explore some examples below:

Samsung Galaxy Store

The “Galaxy Store” by Samsung offers apps, games exclusive games, and some other customizations for mobile devices manufactured by Samsung Electronics. The app store has a substantial worldwide market share, that offers developers access to a significant spending power.

Xiaomi GetApp

This app has been rapidly expanding across Europe and South America. Xiaomi’s official app distribution platform now operates in 59 regions and will gradually cover over 100 regions in the future.

Oppo App Market

With a growing presence in Southeast Asia, Oppo’s app market places it attention on user engagement and monetization via in-app advertising.

Huawei AppGallery

Huawei’s App Store is offering developers access to a global audience, leveraging carrier validation and firmware integration for enhanced user acquisition.


The V-Appstore is the official app store of the smartphone manufacturer Vivo. Vivo has since expanded its global market, serving over 400 million users with its mobile products and services in over 60 countries and regions.

Alternative App Stores and User Acquisition

Alternative app stores, such as Google Play Store and Apple App Store, give developers and marketers more ways to connect with potential customers than the more established app distribution platforms. This helps to drive user acquisition on mobile devices.

How to Utilize OEMs Further?

Dynamic Pre-Installs

You get unparalleled access to all devices sold by carriers and OEM partners thanks to the dynamic pre-installation capability. When customers open their new phones, your app is there to greet them and quickly capture their interest. This allows you to reach users before your rivals and guarantees that your software will continue to be seen. With each system upgrade, you can reach thousands of additional people in addition to those who possess new devices.

On-Device Recommendation Model

The recommendation engine on Android phones comes with suggested sections, native browsers, and app vaults. Due to the high opt-in rates of the suggested placements, apps can raise their LTV and retention rates.

Stats About Alternative App Store to Know

  • USA: 42.29%
  • UK: 49.13%
  • India: 95.10%
  • South America: 88.37%
  • Europe: 72.87%

Why Use OEMs Over Conventional Methods

Firmware ensures complete fraud-freeness.

Since the installation process takes place during device setup, there is no risk associated with fraudulent behavior or illegal installations. Distribution of apps securely protects user data from any risks and guarantees a reliable experience.

When installing apps during the setup process, users keep them installed:

Apps that are easily incorporated into users’ experiences from the start typically have higher retention rates when new devices are set up. Developers may create a strong relationship with users through OEMs, which promotes engagement and loyalty over the long run.

Accuracy is guaranteed by carrier-validated installations:

Carriers guarantee the correctness and authenticity of the installs as well as the source campaigns by assessing app installations.

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